[작성자:] seoke4245

  • Stray Kids to Release New Mini Album ‘THIS & THAT’ on Aug. 7 as ‘RUN IT’ World Tour Kicks Off in Seoul

    Stray Kids to Release New Mini Album ‘THIS & THAT’ on Aug. 7 as ‘RUN IT’ World Tour Kicks Off in Seoul

    Stray Kids will release their new mini album “THIS & THAT” on Thursday, Aug. 7 at 1 p.m. KST, agency JYP Entertainment announced. The eight-track record is led by the title song “This & That” and lands as the group launches a new world tour.

    An Album Built by 3RACHA

    The title track “This & That” was written and produced by 3RACHA, the group’s in-house production team of Bang Chan, Changbin and Han. The mini album gathers eight songs in total, including the pre-release single “RUN IT” alongside new tracks such as “After You” and “I Do.”

    ‘RUN IT’ World Tour Opens in Seoul

    Stray Kids kick off their new world tour — also titled “RUN IT” — on July 25 at the KSPO Dome in Songpa-gu, Seoul. The pre-release single of the same name has already set the tone for the campaign, giving fans a first taste of the album ahead of the Aug. 7 release.

    Source: Yonhap News / JYP Entertainment. Video: official “RUN IT” music video.

  • ENHYPEN Become First K-Pop Group to Appear at San Diego Comic-Con, Bringing ‘Dark Moon’ to Comics Fans

    ENHYPEN Become First K-Pop Group to Appear at San Diego Comic-Con, Bringing ‘Dark Moon’ to Comics Fans

    ENHYPEN became the first K-pop group to appear at San Diego Comic-Con (SDCC), taking the stage as panelists on July 23 (local time) at the San Diego Convention Center. One of the two largest comics festivals in the United States, SDCC has traditionally revolved around comics, graphic novels and animation, and had never featured a K-pop act before.

    ‘Dark Moon’ Brings the Group to Comic-Con

    The appearance was built around “Dark Moon,” an original story HYBE created together with ENHYPEN around a concept of vampire boys. The webtoon “Dark Moon: The Blood Altar” has surpassed 200 million cumulative views, and the universe has since expanded into an animation, a web novel and a sequel webtoon. Because the story grew directly out of the group’s own worldview and characters — each member has a corresponding character whose personality and even tastes are drawn from the real member — fans move fluidly between the music and the webtoon.

    “So much of our personalities is reflected in the ‘Dark Moon’ story that we’ve even said the characters are more like us than we are,” ENHYPEN’s Jungwon said during the panel talk.

    A ‘Twilight’ Reunion and a Vampire Through-Line

    The panel leaned into the vampire theme that has helped the franchise resonate with global audiences. “Twilight” director Catherine Hardwicke joined the session alongside Peter Facinelli and Ashley Greene — who played Carlisle and Alice in the film series — to discuss the enduring appeal of vampire storytelling. ENHYPEN members said they grew up watching “Twilight” and credited it with opening mainstream audiences to vampire lore.

    Member Sunghoon pointed to the built-in shorthand the concept provides: “In our music videos we suddenly turn into bats or throw knives, and because viewers already know we’re vampires, we don’t have to explain any of it — that’s a huge advantage.”

    HYBE’s Growing Story-IP Play

    HYBE has built story IP through collaborations with several of its groups, including BTS and LE SSERAFIM, but “Dark Moon” has drawn the most traction — helped, the company suggests, by the global familiarity of the vampire setting. Park Tae-ho, who heads HYBE’s Next Entertainment business division, admitted the first Comic-Con outing was “honestly very scary,” but said the preview night and panel talk convinced him it was the right move, citing stronger-than-expected interest in “Dark Moon” among attendees.

    Source: Yonhap News. Video: official “Dark Moon: The Blood Altar” soundtrack music video (DARK MOON SAGA).

  • JENNIE Drops Summer Single ‘Less than a Lover’ With Self-Directed Music Video

    JENNIE Drops Summer Single ‘Less than a Lover’ With Self-Directed Music Video

    JENNIE of BLACKPINK released her new solo single “Less than a Lover” at 1 p.m. KST on Friday, July 24, dropping the track simultaneously worldwide across streaming platforms alongside a music video she directed herself. The release comes through her label ODDATELIER (OA Entertainment), which described the song as an alternative pop track “written while thinking of summer.”

    A Summer Song JENNIE Wrote Herself

    “Less than a Lover” leans into a hazy, late-summer mood. According to the label’s release notes, the track is built on lo-fi guitar and vintage electric keyboard sounds, creating a languid, sun-warmed texture that sets it apart from the harder-edged singles of her recent run. Lyrically, the song captures the flutter and lingering aftertaste of a relationship that sits somewhere in between — with someone who is not quite a lover, but more than a friend.

    JENNIE took part in both the lyrics and the composition, continuing the hands-on creative direction she has emphasized since launching her own label. The single arrives as a standalone summer release rather than part of a larger album rollout, positioning it as a seasonal gift for fans in the middle of her festival-heavy 2026 schedule.

    Self-Directed Music Video Shot in Spain

    The accompanying music video premiered on JENNIE’s official YouTube channel at the same 1 p.m. KST release time. Notably, JENNIE directed the video herself, with filming taking place in Spain. The Mediterranean setting matches the single’s summer-romance concept, and the self-directed credit marks another step in her expanding control over her visual output as well as her music.

    From Festival Stages to the Charts

    Fans had already gotten an early taste of the song live: JENNIE debuted “Less than a Lover” on stage at Open’er Festival in Poland earlier this summer, weeks before the studio version was announced. The live preview fueled anticipation online — teaser content for the single topped real-time social media trends this week, and according to the label, pre-save pages on Spotify and Apple Music briefly buckled under user traffic ahead of release.

    The single also lands while JENNIE is riding one of the strongest chart runs of her solo career. Her collaboration with Tame Impala, “Dracula,” recently reached No. 5 on the Billboard Hot 100 — a career-high placement she has now held across multiple tracking weeks.

    What’s Next for JENNIE

    The release kicks off a busy stretch of international festival appearances. JENNIE is scheduled to perform at Lollapalooza in Chicago and at Summer Sonic 2026 in Japan later this season, giving “Less than a Lover” an immediate runway of major live stages. Whether the summer single becomes a fixture of those setlists — and how quickly it climbs streaming charts in its first tracking week — will be the storylines to watch over the coming days.

    FAQ

    When did JENNIE release “Less than a Lover”?

    The single was released worldwide on Friday, July 24, 2026 at 1 p.m. KST (12 a.m. ET / 9 p.m. PT on July 23), with the music video premiering at the same time on her official YouTube channel.

    Did JENNIE write and direct “Less than a Lover” herself?

    Yes. JENNIE participated in writing the lyrics and composing the track, and she also directed the music video, which was filmed in Spain.

    Where will JENNIE perform next?

    JENNIE is set to appear at Lollapalooza in Chicago and Summer Sonic 2026 in Japan, after debuting the new song live at Poland’s Open’er Festival earlier this summer.

    Source attribution: Release details via ODDATELIER (OA Entertainment) press materials as reported by Star News and Ten Asia; chart figures via Billboard.

  • Billboard’s 25 Best K-Pop Albums of 2026 (So Far): AKMU’s ‘Flowering’ Leads, Balming Tiger’s ‘Gongbu’ at No. 2

    Billboard’s 25 Best K-Pop Albums of 2026 (So Far): AKMU’s ‘Flowering’ Leads, Balming Tiger’s ‘Gongbu’ at No. 2

    Billboard has published its staff-picked ranking of the 25 best K-pop albums of 2026 so far, and the top of the list leans decidedly toward artistry over commercial muscle. Sibling duo AKMU took the No. 1 spot with “Flowering,” while alternative collective Balming Tiger landed at No. 2 with their second studio album “Gongbu.” The list rewards boundary-pushing records, with several indie and alt-leaning acts sitting alongside major-label heavyweights.

    The top of the list

    Billboard’s editors placed a mix of veteran and experimental artists at the summit:

    • No. 1 — AKMU, “Flowering”
    • No. 2 — Balming Tiger, “Gongbu”
    • No. 3 — NMIXX, “Heavy Serenade”
    • No. 4 — SHINee, “Atmos”
    • No. 5 — can’t be blue, “Prussian Blue”
    Billboard Best K-Pop Albums of 2026 So Far — Top 10 ranked list

    Balming Tiger’s “Gongbu” — a critics’ favorite

    The No. 2 placement is a notable win for Balming Tiger, whose label CAM confirmed the honor on July 23. Released in May 2026, “Gongbu” (Korean for “study”) is a concept album built around a fictional research institute called “Gongbu Korea,” using that framing to explore human dreams and the unconscious.

    Billboard’s writeup framed the record as closer to a video-art exhibition in a contemporary museum than a conventional K-pop release, praising the way it moves freely between folk, alternative pop, punk, rock, dance-pop and hip-hop while keeping a distinctly Korean sensibility at its center. The album had already been named to U.S. public broadcaster NPR’s best-albums-of-the-first-half list before Billboard’s nod, and the group wrapped a solo concert in Seoul in June.

    Familiar names further down

    Bigger commercial acts appear across the rest of the ranking. BTS’ “ARIRANG” — a strong seller on the Billboard 200 — sits at No. 9, with NCT’s TAEYONG rounding out the top 10 at “WYLD.” Elsewhere on the list of 25 are aespa’s “LEMONADE,” ATEEZ’s “GOLDEN HOUR : Part. 4,” PLAVE’s “Caligo Pt.2,” ITZY’s “Motto,” IRENE’s “Biggest Fan,” WOODZ’s “Archive. 1,” Yves’ “NAIL” and Xdinary Heroes’ “DEAD AND,” among others.

    Why it matters

    Year-end and midyear critics’ lists rarely mirror the sales and streaming charts, and this one is no exception. By elevating experimental and independent releases — Balming Tiger, can’t be blue, XLOV — alongside marquee names, Billboard’s picks highlight a K-pop scene whose creative range now stretches well beyond its biggest commercial hits.

    Source: Billboard, “The 25 Best K-Pop Albums of 2026 (So Far): Staff Picks.” Balming Tiger details via label CAM.

  • CORTIS’ ‘GREENGREEN’ Passes 3 Million in Sales — 2026’s Second Triple-Million Seller After BTS

    CORTIS’ ‘GREENGREEN’ Passes 3 Million in Sales — 2026’s Second Triple-Million Seller After BTS

    Rookie group CORTIS has cleared a major sales milestone. The act’s second mini-album, “GREENGREEN,” has now sold more than 3 million copies, label BIGHIT MUSIC announced on July 23 — making it only the second album released in South Korea this year to reach “triple-million seller” status.

    3 million copies in just 11 weeks

    Per Circle Chart’s most recent weekly album ranking, covering July 12–18, “GREENGREEN” has sold a cumulative 3,099,000 copies. The album arrived on May 4, 2026, meaning it reached the three-million mark only 11 weeks after release — an unusually fast climb for a group still early in its career.

    The result places CORTIS second among all Korean albums released in 2026 to go triple-million, trailing only BTS’ fifth studio album “ARIRANG.” Joining that short list puts the rookies in rare company at the very top of this year’s domestic sales race.

    CORTIS GREENGREEN triple-million seller — 2026 sales milestones and album details

    “REDRED” keeps CORTIS near the top of the charts

    The momentum isn’t limited to physical sales. The mini-album’s title track, “REDRED,” has held a spot in the upper tier of major domestic streaming charts, including Melon, keeping the group in steady rotation weeks after release. “GREENGREEN” has also registered internationally, appearing on the latest Billboard 200 at No. 132.

    A North American tour is next

    CORTIS will carry that momentum overseas with its “Put Your Phone Down” tour, playing six cities — including Toronto and San Francisco — from August 4 to 16 (local time). The run gives the group its first major stretch of international dates as its debut era continues to build.

    Why it matters

    Reaching triple-million sales this early is a marker usually reserved for K-pop’s most established names. For CORTIS to hit it with only a second mini-album — and to sit behind only BTS among 2026 releases — signals the group as one of the fastest-rising acts to emerge this year.

    Sources: BIGHIT MUSIC; Circle Chart weekly album chart, July 12–18, 2026.

  • JENNIE’s ‘Dracula’ Holds at No. 5 on Billboard Hot 100 for a Second Week — Days Before ‘Less than a Lover’

    JENNIE’s ‘Dracula’ Holds at No. 5 on Billboard Hot 100 for a Second Week — Days Before ‘Less than a Lover’

    JENNIE of BLACKPINK is holding her ground near the top of the Billboard Hot 100. “Dracula,” her collaboration with Australian project Tame Impala, remained at No. 5 on the chart dated July 25, 2026 — a second consecutive week in the position and a tie of the song’s best peak to date. The result arrives just days before JENNIE puts out her next solo single, “Less than a Lover,” on July 24.

    “Dracula” ties its peak at No. 5

    Per Billboard, “Dracula” repeated at No. 5 for a second straight week, holding steady in the chart’s upper tier. The track has had an unusual path to the top five. It first arrived in October 2025 as a Tame Impala solo song, then found a second life in February 2026 when a remix featuring JENNIE was released. That version caught fire on short-form video platforms, driving the song back up the charts months after its original debut.

    The staying power makes “Dracula” one of the more durable K-pop-adjacent entries of the year, and its second week at No. 5 confirms the peak was no fluke.

    A launchpad into “Less than a Lover”

    JENNIE is carrying that momentum straight into her own release. “Less than a Lover” is due July 24 at 1 p.m. KST. Long a favorite from her festival sets, the summer-leaning single sees JENNIE credited as a co-writer and as director of its music video — an unusually hands-on role that has fueled fan anticipation for the official version.

    K-pop entries on the Billboard Hot 100 and Billboard 200, chart dated July 25, 2026

    K-pop across the Hot 100 and Billboard 200

    “Dracula” was not the only K-pop presence on this week’s Billboard tallies. On the Hot 100, “Iconic By Mistake” — the joint single from HYBE labelmates LE SSERAFIM, ILLIT and KATSEYE — fell 11 spots to No. 71 in its fifth week on the chart, while BTS’ “Swim” logged a 17th week at No. 100.

    The Billboard 200 albums chart was busier still. TOMORROW X TOGETHER member YEONJUN debuted at No. 16 with his solo mini-album “NO LABELS: PART 02.” BTS’ “ARIRANG” sat at No. 25, followed by the “KPop Demon Hunters” soundtrack at No. 31, ATEEZ’s “GOLDEN HOUR : Part.5” at No. 54, CORTIS’ “GREENGREEN” at No. 132, and KATSEYE’s “Beautiful Chaos” at No. 138.

    Why it matters

    A second week at No. 5 on the Hot 100 is a rare feat for any artist connected to K-pop, and it hands JENNIE a strong tailwind heading into “Less than a Lover.” With a viral hit still holding near the summit and a new single arriving within days, JENNIE enters late July with as much chart momentum as any soloist in the genre.

    Chart data: Billboard Hot 100 and Billboard 200, week of July 25, 2026.

  • SEVENTEEN’s DINO Goes Full K-Retro: Picheolin’s ‘Michyeo Michyeo’ Is Out, With Mini Album ‘吉BOARD’ Set for August 3

    SEVENTEEN’s DINO Goes Full K-Retro: Picheolin’s ‘Michyeo Michyeo’ Is Out, With Mini Album ‘吉BOARD’ Set for August 3

    SEOUL — DINO of SEVENTEEN released “Michyeo Michyeo” (미쳐 미쳐) at 6 p.m. KST on Wednesday, July 22, the second pre-release single from his retro alter ego Picheolin and the latest step toward his solo mini album ‘吉BOARD’ (Gilboard), due August 3. The full music video arrived on HYBE LABELS’ official YouTube channel alongside the single.

    The track, distributed across major streaming platforms, leans fully into the “K-retro kitsch” concept DINO has been building all month: a modern reinterpretation of old-school Korean charm and heung (excitement), with lyrics that confess a pure-hearted crush in deliberately over-the-top fashion.

    DINO writes, BUMZU produces

    DINO participated in both the songwriting and composition of “Michyeo Michyeo,” continuing the hands-on role he took on the project’s first pre-release. Production comes from BUMZU, the producer behind many of SEVENTEEN’s signature hits, making this a familiar creative pairing carried into unfamiliar, comedic territory.

    The song follows “Apeuji Aneun Ibyeoreun Eopda” (아프지 않은 이별은 없다), the project’s first pre-release, which featured narration by veteran balladeer Lee Moon-sae — an early signal that DINO intended to anchor the Picheolin project in genuine reverence for older Korean pop, not just parody of it.

    A love preacher in a colorful taxi

    The music video teaser, released July 21, cast Picheolin as a self-appointed love evangelist: he dispenses romance proverbs from a taxi, mediates a love triangle, and is presented as the author of a book titled “Go Crazy for Love” (사랑에 미쳐라), complete with a lecture promotion in the teaser’s finale. Blue jackets, tracksuits, a brightly painted taxi, and vintage tearoom sets round out the 1990s aesthetic — all carried over into the full video released Wednesday.

    Fans got an early live preview even before the teaser: “Michyeo Michyeo” was partially unveiled during Picheolin’s appearance on KBS1’s long-running National Singing Contest (전국노래자랑) on July 12 — about as fitting a launchpad as exists for a song steeped in Korean retro variety sensibility.

    ‘吉BOARD’ arrives August 3

    Both pre-releases will appear on ‘吉BOARD’ (Gilboard), DINO’s solo mini album due at 6 p.m. KST on August 3. The title is a wink at Korea’s 1990s street-vendor cassette charts, popularly nicknamed “Gilboard” — a pun on the Korean word for street (gil) and Billboard. The album is billed as a showcase of DINO’s range, from emotionally weighted vocals to the loose, comic energy of the Picheolin persona.

    For SEVENTEEN’s resident “Michael Jackson of Korea,” the solo project is also a structural experiment: rather than a conventional idol solo debut, DINO has built a full character — with a name, a wardrobe, a book, and a broadcast history — and is releasing music through it. The approach has drawn comparisons to K-pop’s tradition of trot-flavored alter egos, while the SEVENTEEN member’s performance pedigree keeps the music itself firmly contemporary.

    FAQ

    What is “Michyeo Michyeo” and when did it come out?

    “Michyeo Michyeo” (미쳐 미쳐) is the second pre-release single from DINO’s alter ego Picheolin, released at 6 p.m. KST on July 22, 2026. DINO co-wrote and co-composed the track, with production by BUMZU.

    When does DINO’s mini album ‘吉BOARD’ come out?

    ‘吉BOARD’ (Gilboard), DINO’s solo mini album, is scheduled for release at 6 p.m. KST on August 3, 2026, and includes both Picheolin pre-release singles.

    Who is Picheolin?

    Picheolin (피철인) is DINO’s retro alter ego — a 1990s-styled “love preacher” character created for this solo project, first introduced through teasers and a scene-stealing appearance on KBS1’s National Singing Contest on July 12.

    Sources: PLEDIS Entertainment announcements as reported by Herald Muse, Ten Asia, and Viva100; KBS1 broadcast of July 12; HYBE LABELS official YouTube channel.

  • JYP’s First New Girl Group in Over Four Years: OURBIRTHDAY Pre-Debut With ‘HUNGRY (Side A)’

    JYP’s First New Girl Group in Over Four Years: OURBIRTHDAY Pre-Debut With ‘HUNGRY (Side A)’

    SEOUL — OURBIRTHDAY, the first new girl group launched by JYP Entertainment in more than four years, made its pre-debut on Wednesday, releasing the digital single “HUNGRY (Side A)” across major streaming platforms at 6 p.m. KST on July 22. The three members revealed so far — Jo Hye-jin, Baby, and Achiraya — will perform the song on television for the first time on Mnet’s M Countdown on Thursday, July 23.

    The release ends a long wait for a new girl group from one of K-pop’s “big four” agencies: JYP has not debuted a Korean girl group since NMIXX in February 2022, and before that ITZY in 2019 and TWICE in 2015.

    An “explosive” pre-debut single

    According to the agency’s announcement, carried by Korean outlets including Star News and Metro Seoul, “HUNGRY (Side A)” channels “an unceasing hunger for the stage” through an explosive sound, built around the trio’s vocal and performance chemistry. The track is positioned as a pre-debut release — a first taste of the group’s music ahead of an official debut, a rollout format JYP has used to build anticipation for new teams. Alongside the single, JYP released an official performance video for the track on its YouTube channel.

    The group name carries the team’s concept: living “as if every day were a birthday,” reframing ordinary days in the group’s own color. JYP began seeding the debut on its official social media channels in mid-July with concept photos, a mood sampler on July 20, and a music video teaser ahead of Wednesday’s release.

    Who are the members?

    OURBIRTHDAY pre-debuts as a multinational trio, and each of the three revealed members arrives with a distinct calling card.

    Jo Hye-jin

    The best-known face of the lineup, Jo Hye-jin appeared on Mnet’s dance survival show Street Dance Girls Fighter 2 and took first place on a KBS 2TV entertainment competition program, giving her both dance credentials and broadcast experience unusual for a pre-debut idol.

    Baby and Achiraya

    Baby is described by the agency as the team’s dance specialist, while Achiraya anchors the group’s vocals. Together the three cover the performance, dance, and vocal axes that JYP girl groups have traditionally balanced.

    Why “(Side A)” matters

    The single’s title has fueled speculation among fans that a companion “Side B” release — and possibly additional members — will follow before the group’s full official debut. JYP has so far confirmed only the three current members and has not announced the final size of the group or a full debut date, so any expanded lineup remains unconfirmed. What the “Side A” framing does make clear is that Wednesday’s single is the opening move of a longer rollout rather than the finished picture.

    What’s next

    The immediate next step is the group’s first broadcast stage on M Countdown on July 23, where the agency has promised an energetic performance befitting the song’s concept. From there, attention turns to how quickly JYP moves from pre-debut to official debut — TWICE, ITZY, and NMIXX each became pillars of the agency’s lineup, and OURBIRTHDAY now inherits that runway with the K-pop girl group market more competitive than it was when NMIXX arrived in 2022.

    FAQ

    When did OURBIRTHDAY’s “HUNGRY (Side A)” come out?

    The digital single was released at 6 p.m. KST on Wednesday, July 22, 2026, on major Korean and global streaming platforms.

    Who are the members of OURBIRTHDAY?

    Three members have been revealed so far: Jo Hye-jin (known from Street Dance Girls Fighter 2), dancer Baby, and vocalist Achiraya. JYP has not announced whether more members will join ahead of the group’s official debut.

    Where can I watch OURBIRTHDAY’s first stage?

    The group’s first televised performance of “HUNGRY (Side A)” airs on Mnet’s M Countdown on Thursday, July 23.

    Sources: JYP Entertainment official announcements and social channels, as reported by Star News, Metro Seoul, and Sports Kyunghyang.

  • JENNIE Sets Official Release of Festival Favorite ‘Less than a Lover’ for July 24 After Fan Demand

    JENNIE Sets Official Release of Festival Favorite ‘Less than a Lover’ for July 24 After Fan Demand

    JENNIE is finally giving fans the studio version of the song they have been chasing across festival grounds all summer. Her label OA Entertainment (ODD ATELIER) announced Tuesday, July 21, through its official social channels that the BLACKPINK member will release the digital single “Less than a Lover” on Friday, July 24 at 1 p.m. KST on major streaming platforms in Korea and worldwide. For international listeners, that is midnight Eastern Time on July 24 and 9 p.m. Pacific on July 23.

    A single born on the festival stage

    “Less than a Lover” took an unusual road to release. Rather than arriving with a conventional teaser campaign, the song was introduced live, unreleased, during JENNIE’s 2026 summer festival run. She debuted it on stage and kept it in her setlist across four major international festivals: The Governors Ball in New York, Roskilde Festival in Denmark, Open’er Festival in Poland and Mad Cool Festival in Madrid, Spain.

    Short-form clips of those performances spread quickly online, and Korean outlets report that a steady stream of fan requests for an official version is what pushed the label to put the track on streaming services. In that sense, the July 24 drop is less a surprise release than an answer — the studio recording of a song fans effectively campaigned for.

    What the song sounds like

    According to the release announcement, “Less than a Lover” leans into a laid-back summer palette: lo-fi guitar and vintage electric keyboards form a hazy, languid texture, and JENNIE sings in a lower, more relaxed register than on her recent performance-driven singles. The official MV teaser matches that mood — a cinematic frame of scenery seen through a truck window, suggesting a road-trip romance rather than a stadium spectacle.

    JENNIE’s fingerprints are on more than the vocals. OA Entertainment confirmed she took part in writing and producing the track, and she also participated in directing the accompanying music video, continuing the hands-on creative role she has claimed over her solo work since launching her own label.

    Where this fits in her solo run

    The single extends a busy stretch for JENNIE as an independent solo act under ODD ATELIER, the label she founded after leaving YG Entertainment’s management for solo activities. Following her first full-length solo album era, she has spent 2026 building an international live footprint, with the summer festival circuit serving as the testing ground for new material — “Less than a Lover” being the clearest product of that approach. According to Korean media reports, her festival schedule continues after the release, with appearances lined up at Lollapalooza in Chicago and Summer Sonic 2026 in Japan; OA Entertainment has not detailed those dates in the release announcement itself.

    FAQ

    When and where can I listen to “Less than a Lover”?

    The single goes live Friday, July 24 at 1 p.m. KST (midnight ET on July 24 / 9 p.m. PT on July 23) on major streaming platforms in Korea and internationally, including the usual global services that carry JENNIE’s catalog.

    Is there a music video?

    A music video is part of the release, and JENNIE participated in directing it. The official MV teaser is already up on JENNIE’s official YouTube channel; exact premiere timing for the full video will be confirmed on the label’s official channels.

    Is this the same song she performed at festivals this summer?

    Yes. This is the official studio version of the unreleased track she performed at The Governors Ball, Roskilde, Open’er and Mad Cool 2026, released in response to fan demand.

    Sources: OA Entertainment (ODD ATELIER) official announcement and JENNIE’s official YouTube channel, as reported by Hankyung, Segye Ilbo and BizEnter (eToday).

  • BTS’ ‘Swim’ Notches 17th Week on Billboard Hot 100, Tying ‘My Universe’ Chart Run

    BTS’ ‘Swim’ Notches 17th Week on Billboard Hot 100, Tying ‘My Universe’ Chart Run

    BTS’s “Swim” is refusing to leave the U.S. charts. On the Billboard Hot 100 dated July 25, 2026 — released Tuesday in the U.S. (Wednesday morning KST) — the lead single from the group’s full-length album Arirang logs its 17th consecutive week on the tally, coming in at No. 100. That run matches the 17 weeks “My Universe,” BTS’s 2021 collaboration with Coldplay, spent on the chart, according to Korean outlets Star News and Sports Kyunghyang.

    The septet’s presence this week goes well beyond a single entry. Arirang holds at No. 26 on the Billboard 200 albums chart, while “Swim” also appears at No. 19 on Billboard’s Adult Contemporary airplay chart — a radio format K-pop acts rarely crack — and at No. 94 on the Global (Excl. U.S.) chart. On Billboard’s sales-focused rankings, the album places No. 12 on Top Album Sales and No. 19 on Vinyl Albums, per Sports Kyunghyang.

    A 17-week streak built by the whole album

    Since Arirang arrived on March 20, 2026, eight of its tracks have appeared on the Hot 100, and the album has kept at least one song on the chart for 17 consecutive weeks. Album cut “NORMAL” climbed seven positions this week, a bump that follows the July 17 release of its Korean version and instrumental — a drop KPOP NEWSWIRE covered earlier this week.

    “Swim” opened its Hot 100 run in historic fashion back in April, debuting at No. 1 with 15.3 million U.S. streams, an airplay audience of 25.8 million and 154,000 sales in its first tracking week. It was BTS’s sixth song to debut atop the chart and their seventh career Hot 100 No. 1 — the most chart-toppers for any group in roughly half a century of Billboard history.

    Momentum heading into the World Cup afterglow

    The timing of the milestone is notable. On July 19, BTS co-headlined the first-ever FIFA World Cup final halftime show at MetLife Stadium alongside Madonna, Shakira and Justin Bieber, performing “Dynamite” for a global broadcast audience. Because the current chart’s tracking window closed before the final, any streaming or sales boost from the halftime performance would surface on next week’s charts, dated August 1 — making the coming Tuesday’s update one to watch for fans tracking whether “Swim” or “Dynamite” re-accelerates.

    Where the run ranks

    Seventeen weeks puts “Swim” among the longest-charting BTS-related entries on the Hot 100, alongside “My Universe.” The group’s post-reunion chart profile has been defined by longevity as much as debuts: Arirang, the group’s first full-group studio album since the members completed their mandatory military service, has now spent its entire four-month release span with at least one track on the U.S. singles chart.

    FAQ

    When do Billboard charts come out in Korea?

    Billboard publishes its weekly charts on Tuesdays U.S. Eastern Time, which is Wednesday morning KST. The current charts are dated July 25, 2026; next week’s charts, dated August 1, will be the first to reflect activity after the World Cup final.

    How many Billboard Hot 100 No. 1s does BTS have?

    Seven career No. 1s — “Dynamite,” “Savage Love (Laxed – Siren Beat) [BTS Remix],” “Life Goes On,” “Butter,” “Permission to Dance,” “My Universe” (with Coldplay) and “Swim” — the most for any group in roughly 50 years.

    Where can I listen to “Swim” and Arirang?

    “Swim” and the full Arirang album are available on Spotify, Apple Music, YouTube Music and other major streaming platforms, with the official “Swim” music video on the HYBE LABELS YouTube channel.

    Chart data: Billboard charts dated July 25, 2026, as reported by Star News and Sports Kyunghyang. Additional context: FIFA, Billboard.