SEOUL — DINO of SEVENTEEN released “Michyeo Michyeo” (미쳐 미쳐) at 6 p.m. KST on Wednesday, July 22, the second pre-release single from his retro alter ego Picheolin and the latest step toward his solo mini album ‘吉BOARD’ (Gilboard), due August 3. The full music video arrived on HYBE LABELS’ official YouTube channel alongside the single.
The track, distributed across major streaming platforms, leans fully into the “K-retro kitsch” concept DINO has been building all month: a modern reinterpretation of old-school Korean charm and heung (excitement), with lyrics that confess a pure-hearted crush in deliberately over-the-top fashion.
DINO writes, BUMZU produces
DINO participated in both the songwriting and composition of “Michyeo Michyeo,” continuing the hands-on role he took on the project’s first pre-release. Production comes from BUMZU, the producer behind many of SEVENTEEN’s signature hits, making this a familiar creative pairing carried into unfamiliar, comedic territory.
The song follows “Apeuji Aneun Ibyeoreun Eopda” (아프지 않은 이별은 없다), the project’s first pre-release, which featured narration by veteran balladeer Lee Moon-sae — an early signal that DINO intended to anchor the Picheolin project in genuine reverence for older Korean pop, not just parody of it.
A love preacher in a colorful taxi
The music video teaser, released July 21, cast Picheolin as a self-appointed love evangelist: he dispenses romance proverbs from a taxi, mediates a love triangle, and is presented as the author of a book titled “Go Crazy for Love” (사랑에 미쳐라), complete with a lecture promotion in the teaser’s finale. Blue jackets, tracksuits, a brightly painted taxi, and vintage tearoom sets round out the 1990s aesthetic — all carried over into the full video released Wednesday.
Fans got an early live preview even before the teaser: “Michyeo Michyeo” was partially unveiled during Picheolin’s appearance on KBS1’s long-running National Singing Contest (전국노래자랑) on July 12 — about as fitting a launchpad as exists for a song steeped in Korean retro variety sensibility.
‘吉BOARD’ arrives August 3
Both pre-releases will appear on ‘吉BOARD’ (Gilboard), DINO’s solo mini album due at 6 p.m. KST on August 3. The title is a wink at Korea’s 1990s street-vendor cassette charts, popularly nicknamed “Gilboard” — a pun on the Korean word for street (gil) and Billboard. The album is billed as a showcase of DINO’s range, from emotionally weighted vocals to the loose, comic energy of the Picheolin persona.
For SEVENTEEN’s resident “Michael Jackson of Korea,” the solo project is also a structural experiment: rather than a conventional idol solo debut, DINO has built a full character — with a name, a wardrobe, a book, and a broadcast history — and is releasing music through it. The approach has drawn comparisons to K-pop’s tradition of trot-flavored alter egos, while the SEVENTEEN member’s performance pedigree keeps the music itself firmly contemporary.
FAQ
What is “Michyeo Michyeo” and when did it come out?
“Michyeo Michyeo” (미쳐 미쳐) is the second pre-release single from DINO’s alter ego Picheolin, released at 6 p.m. KST on July 22, 2026. DINO co-wrote and co-composed the track, with production by BUMZU.
When does DINO’s mini album ‘吉BOARD’ come out?
‘吉BOARD’ (Gilboard), DINO’s solo mini album, is scheduled for release at 6 p.m. KST on August 3, 2026, and includes both Picheolin pre-release singles.
Who is Picheolin?
Picheolin (피철인) is DINO’s retro alter ego — a 1990s-styled “love preacher” character created for this solo project, first introduced through teasers and a scene-stealing appearance on KBS1’s National Singing Contest on July 12.
Sources: PLEDIS Entertainment announcements as reported by Herald Muse, Ten Asia, and Viva100; KBS1 broadcast of July 12; HYBE LABELS official YouTube channel.
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