BTS have released the Korean-language version of “NORMAL,” a track from their fifth studio album ARIRANG, along with the song’s first official music video. The new versions went live on July 17 at 1 p.m. KST, according to the group’s label Big Hit Music — and the music video is now streaming on YouTube after a two-day Spotify exclusive window.
What exactly was released?
The drop includes three new audio versions of the Korean-language “NORMAL”: an explicit version, a clean version, and an instrumental. Fans first got a preview of the Korean version live — BTS debuted it on stage in June during the Busan stop of their ongoing ARIRANG world tour — but this is the first studio release.
The music video, filmed for the original English-language track, premiered July 17 on Spotify and rolled out to YouTube on July 19, where it has already passed 4.6 million views on the official HYBE LABELS channel.
A music video about what’s behind the spotlight
Rather than a glossy performance video, the “NORMAL” visual leans into the song’s theme: the exhaustion and emptiness that can hide behind an idol’s stage persona. The members appear stripped of glamour — singing under falling water, lying down visibly worn — in scenes meant to capture their unpolished, everyday selves. It is a quiet message of comfort aimed at listeners dealing with their own daily anxiety and fatigue.
“NORMAL” is already a Billboard hit
The alternative-pop track, which counts hitmaker Ryan Tedder among its producers, debuted at No. 41 on the Billboard Hot 100 and has now charted for three consecutive weeks. Its conversational, singing-rap delivery has made it one of the standout album tracks from ARIRANG.
A packed week: World Cup halftime show and MetLife dates
The release landed at one of the busiest moments in the group’s schedule. BTS took the halftime stage at the FIFA World Cup final on July 19 (local time) in New Jersey — the first halftime show in World Cup history — on a bill that also featured global acts including Madonna, Shakira and Justin Bieber. The group returns to the same area for their ARIRANG world tour dates at MetLife Stadium on August 1–2.
FAQ
Where can I watch the “NORMAL” music video?
On Spotify (where it premiered July 17) and on YouTube via the official HYBE LABELS channel since July 19 — the video is embedded above.
What album is “NORMAL” from?
It is a track from BTS’s fifth studio album ARIRANG. The newly released Korean version comes in explicit, clean and instrumental editions.
Has BTS performed the Korean version live?
Once so far — the group premiered it at the Busan concert of the ARIRANG world tour in June, ahead of this studio release.
Source: Big Hit Music announcement, as reported by Yonhap News. Chart data: Billboard.
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